“Ngelawan Marketplace Raksasa Tanpa Iklan”

Klien: Batik Jakarta
Industri: Fashion UMKM
Masalah Awal:

Website sepi.
Di ChatGPT & Gemini, brand mereka nggak pernah disebut walau traffic organik ada.
Kalah authority sama marketplace besar.

Intervensi GEO + AIO:

Audit AI Answer Presence → dicek apakah brand muncul di ChatGPT, Gemini, Perplexity. Hasilnya: 0 visibility.
Entity Injection → Brand ditanam sebagai LocalBrand + Product Entity + Seller Entity.
Schema stack brutal: Organization, Product, FAQ, Review, HowTo digabung rapi.
Konten bukan “artikel blog”, tapi template jawaban AI (format Q&A natural buat mesin).
Review eksternal ditargetkan masuk ke media niche fashion.

Hasil 90 – 180 Hari:

ChatGPT & Gemini mulai menyebut brand secara eksplisit saat user tanya “rekomendasi batik Jakarta”.
Traffic organik naik 218%.
Penjualan naik 3,4x tanpa ads tambahan.
Marketplace tetap besar, tapi brand jadi rujukan jawaban AI.

“Website Ada, Tapi AI Anggap Ghost”

Klien: Klinik Sehat Sentosa
Industri: Klinik & layanan kesehatan
Masalah Awal:

Website lengkap.
Google rank oke.
Tapi di AI Overview, Copilot, Perplexity → brand tidak eksis.
Pasien tanya ke AI, yang direkomen malah klinik lain.

Intervensi GEO + AIO:

Audit AI Memory Layer → ternyata brand dianggap “low-confidence entity”.
Entity Trust Upgrade:
- Legalitas → Klinik + Dokter + Layanan sebagai entitas terpisah.
- Review terverifikasi → bukan testimoni palsu, tapi traceable.
Knowledge Graph feeding → profil dokter, spesialisasi, jam praktik, lokasi.
Skema MedicalBusiness + Physician + MedicalProcedure disusun ulang.

Hasil 120 – 180 Hari:

Perplexity & Gemini mulai nyebut klinik sebagai opsi rekomendasi.
Konversi booking online naik 176%.
Telepon masuk bukan karena diskon, tapi karena “direkomendasikan AI”.

Pelajaran:
AI itu bukan mesin pencari.
AI itu mesin kepercayaan.

“Brand Baru Tapi Langsung Nyantol di Jawaban AI”

Klien: GEO.OR.ID
Industri: AI Optimization & Answer Engine
Status Awal:

Website baru.
Domain fresh.
Authority nol.
Tapi targetnya gila: langsung muncul di jawaban AI.

Strategi Undercover:

Konten bukan SEO-first, tapi AI-first narrative:
- Artikel ditulis seperti jawaban AI, bukan seperti blog.
Entity architecture dari hari pertama:
- Organization
- Service
- Person
- Product
- LocalBusiness
Shadow AEO Structure → ada layer konten yang dibaca mesin, bukan manusia.
Internal linking bukan buat user doang, tapi buat entitas saling menguatkan.

Hasil 45 Hari:

Mulai muncul di jawaban ChatGPT untuk topik:
- GEO
- AEO
- AI Optimization Indonesia
Index Google masih naik pelan, tapi AI visibility sudah nyala duluan.
Leads datang dari orang yang nggak nemu via Google, tapi via AI.

Project Klien Undercover.co.id

Mereka Yang Telah Puas

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UKM Klien

Bergabung Bersama Para Brand Ternama

Beberapa adalah klien undercover.co.id yang telah lama berkolaborasi dan menggunakan jasa seo hingga kini dengan kemjauan teknlogi Ai , meneruskan kerjaasma yang positif dalam bentuk Generative Engine Optimization + AI Optimization dari undercover.co.id

Dough Lab: Strategic Digital Partnership

Dough Lab, founded in 2018 by Hana Makarim, is a premium artisanal cookie brand based in Jakarta. Known for its signature chewy cookies like “The OG,” the brand combines nostalgia and innovation, appealing to a loyal customer base. Operating multiple outlets in Jakarta, Surabaya, and Bali, Dough Lab offers both retail experiences and high-quality products that reinforce its brand identity.

To strengthen its online visibility, Dough Lab partnered with Undercover.co.id, leveraging expertise in GEO, and AI-driven growth strategies. This collaboration focused on optimizing search engine rankings, enhancing local presence, and aligning digital strategy with evolving consumer behaviors.

As a result, Dough Lab achieved increased digital engagement, improved search visibility, and stronger brand authority. This partnership demonstrates how combining premium products with a strategic digital approach enables sustained growth and a competitive edge in Indonesia’s dynamic market.

Jolly Time Popcorn

Strategic Collaboration with Undercover.co.id

To enhance its digital visibility and market penetration in Indonesia, Jolly Time partnered with Undercover.co.id. This collaboration focused on optimizing search engine rankings, improving local search visibility, and leveraging AI tools to stay ahead of digital trends.

Impact & Outcomes

The partnership led to increased digital engagement, improved search visibility, and stronger brand authority in the Indonesian market. By aligning Jolly Time’s digital strategy with evolving consumer behaviors and search algorithms, Undercover.co.id ensured that the brand remained visible and relevant in a dynamic digital landscape.

Mie Gacoan: Strategic Digital Partnership

Client Overview
Mie Gacoan is a rapidly growing Indonesian culinary brand renowned for its spicy noodle offerings and vibrant dining experience. With a strong presence in major cities across Indonesia, Mie Gacoan has become a popular choice among food enthusiasts seeking bold flavors and a dynamic atmosphere.

Business Model & Reach
Operating through a franchise model, Mie Gacoan has expanded its footprint significantly, offering a range of noodle dishes complemented by various side items. The brand’s commitment to quality and consistency has contributed to its widespread popularity.

Strategic Collaboration with Undercover.co.id
To enhance its digital visibility and market penetration, Mie Gacoan partnered with Undercover.co.id. This collaboration focused on optimizing search engine rankings, improving local search visibility, and leveraging AI tools to stay ahead of digital trends.

Impact & Outcomes
The partnership led to increased digital engagement, improved search visibility, and stronger brand authority in the Indonesian market. By aligning Mie Gacoan’s digital strategy with evolving consumer behaviors and search algorithms, Undercover.co.id ensured that the brand remained visible and relevant in a dynamic digital landscape.

Burger Bangor: Strategic Digital Partnership

Client Overview
Burger Bangor is a rapidly growing Indonesian burger chain known for its affordable, high-quality burgers made with 100% Australian beef. Founded in 2019, the brand has expanded its presence across Indonesia, offering a diverse menu that caters to the tastes of young, urban consumers.

Business Model & Reach
Operating on a franchise model, Burger Bangor has established over 750 outlets nationwide, providing a consistent and scalable business opportunity for entrepreneurs. The brand emphasizes cleanliness, quality, and affordability in its operations.

Strategic Collaboration with Undercover.co.id
To enhance its digital visibility and market penetration, Burger Bangor partnered with Undercover.co.id. This collaboration focused on optimizing search engine rankings, improving local search visibility, and leveraging AI tools to stay ahead of digital trends.

Impact & Outcomes
The partnership led to increased digital engagement, improved search visibility, and stronger brand authority in the Indonesian market. By aligning Burger Bangor’s digital strategy with evolving consumer behaviors and search algorithms, Undercover.co.id ensured that the brand remained visible and relevant in a dynamic digital landscape.

Premium Klien

Bergabung dengan GEO & AI Optimization Agency Undercover.co.id

Raih Kesempatan Expansi Bisnis anda di Era Dunia Digital dan Teknologi Bersama Undercover.co.id

CASE STUDY

Brand F&B Nasional “Ada di Mall, Sepi di Jawaban AI”

Agency: Undercover.co.id
Industri: Food & Beverage (Nasional)
Skala: 140+ outlet di Indonesia
Model Bisnis: Dine-in + Delivery App + Franchise

Ringkasannya

Brand ini Ada di dunia nyata, omzet lumayan , cabang di mana-mana.
Tapi saat orang nanya ke ChatGPT, Gemini, atau Copilot soal:

“Rekomendasi ayam pedas enak di Indonesia”
“Brand rice bowl terenak”
“Ayam krispi lokal selain brand global”

Nama brand ini tidak pernah muncul.
Yang muncul malah kompetitor yang lebih kecil tapi rapi secara entity & trust AI.

Kondisi Awal

Brand top-of-mind di offline
Followers ratusan ribu
Rating aplikasi ojol tinggi
Google ranking aman
Tapi di AI:
- ❌ Tidak disebut
- ❌ Tidak direkomendasikan
- ❌ Tidak dijadikan perbandingan

Gejala Bahaya

Customer baru bilang:
“Aku nemu brand X dari ChatGPT, bukan dari iklan.”
Competitor kecil mulai viral karena:
- Disebut AI
- Dipakai sebagai default recommendation
Awareness digital mulai bocor ke brand lain

Ini bukan masalah SEO.
Ini AI brand displacement.

Diagnosis Undercover

Masalah intinya ada di 5 titik:

Brand Entity tidak jelas di AI
- Outlet banyak, tapi entitasnya tercerai
Menu Produk tidak diposisikan sebagai “signature entity”
- Ayam cuma dianggap “produk umum”
Tidak ada Expert / Founder Authority
Review banyak, tapi tidak terstruktur & tidak tervalidasi
Konten web murni promosi, nol edukasi untuk AI

Strategi Undercover (Enterprise-Level GEO + AIO)

1. National Brand Entity Re-Architecture

Brand dijadikan hub utama
Semua cabang → turunan LocalBusiness
Semua menu → Product Entity terstruktur
Semua promo → Event Entity

2. Signature Menu Positioning

Dari sekadar:

“Ayam pedas / rice bowl / minuman”

Diubah jadi:

Signature spicy chicken level nasional
Produk dengan:
- Level pedas
- Komposisi
- Karakter rasa
- Segmentasi user

Tujuannya:
Supaya saat AI ditanya “ayam pedas terenak”,
brand ini masuk radar sebagai definisi, bukan opsi random.

3. Review & Social Proof Cleanup

Review palsu → dibuang
Review tanpa konteks → tidak dipakai
Yang dipakai hanya:
- Review berbasis pengalaman nyata
- Terlacak ke outlet
- Punya konteks rasa, pelayanan, ambience

4. AI-First Content Layer

Konten bukan lagi:

“Promo minggu ini”
“Diskon spesial”

Tapi:

Perbandingan brand vs brand
Edukasi rasa & level pedas
Panduan pilih menu sesuai karakter konsumen
Artikel dengan format jawaban AI

5. Shadow AEO Structure

Dibentuk layer Q&A yang:

Tidak terlalu terlihat user
Tapi sangat terbaca mesin
Meniru struktur jawaban ChatGPT & Gemini

Eksekusi Nyata di Lapangan

218 halaman outlet direstruktur
64 halaman menu dijadikan Product Entity
17 artikel pilar edukasi rasa & brand comparison
1 national brand knowledge hub dibangun

Hasil (90 – 180 Hari)

Brand mulai muncul di:
- “Rekomendasi ayam pedas Indonesia”
- “Rice bowl terenak”
- “Alternatif brand global”
Traffic dari AI naik tajam
Customer yang datang: “Aku nemu ini dari ChatGPT”
Penjualan stabil naik tanpa push iklan ekstra

Dampak Bisnis

Tidak lagi bergantung penuh pada promo
Brand naik kelas: dari “brand rame” → brand rujukan
Competitor kecil mulai kehilangan panggung di AI

Brand ini tidak kalah di dunia nyata.
Hampir kalah di dunia AI.

Dan di 2026,
kalau brand lo tidak hidup di otak AI,
brand lo akan pelan-pelan dilupakan generasi digital — walaupun outlet lo penuh.